Kim Se-jeong, the new face of Longchamp.
In the visuals, which were shot in Seoul in the presence of Longchamp Creative Director Sophie Delafontaine, Se-jeong models key looks from the season’s Glamping ready-to-wear collection, characterized by its bold combinations of colors, prints and materials. These are accessorized with Longchamp’s star bags, in particular the new Box-Trot in natural canvas and leather or eye-popping candy-pink
Kim Se-jeong, the ideal choice to embody the authenticity of Longchamp.
“The fact that Longchamp and I have much in common means that I feel excited, rather than pressured. It is an honor to collaborate with Longchamp, which to me epitomizes the style of the Parisienne." Kim Se-jeong