GREEN PACIFIC POP-UP
Green—Longchamp’s emblematic hue and a timeless symbol of optimism—has evolved into a genuine expression of the Maison’s spirit. The deep, heritage green evokes natural elegance and authenticity, while the luminous light green embodies energy, freshness, and creative curiosity.
Longchamp now unveils its exclusive Green Concept Store at Pacific Place in Hong Kong.
Dressed entirely in vivid green from floor to ceiling, the pop-up creates an atmosphere that is both daring and uplifting. Subtle accents of dark green echo the brand’s enduring heritage, offering a sophisticated contrast within the vibrant setting.
These striking installations exemplify Longchamp’s flair for reinvention, reimagining how visitors engage with its universe. Designed as a captivating and immersive moment, the pop-ups invite friends of the Maison, devoted clients, and curious travelers to step into a spirited interlude of discovery.
To mark the opening of this unique space, Longchamp welcomed a circle of distinguished guests, including singer Jace Chan, actress Fish Liew, actor Martin Wong, and style icons Faye Tsui, Evelyn Choi, Zoe Yu, and Angie Ng. Each brought a personal touch to the Longchamp collection, revealing the rich versatility and contemporary allure of the season’s creations.
