PRIVACY POLICY – LONGCHAMP GROUP WEBSITE
Version of 09/02/2023
The LONGCHAMP Group places great importance on protecting the Personal Data of visitors to its website Longchamp.com and undertakes to ensure the privacy of the Personal Data collected.
This Privacy Policy details the LONGCHAMP Group's policy on the processing of Personal Data in connection with its website.
It is intended to govern the conditions for processing the Personal Data collected during your browsing. The Personal Data collected is subject in particular to the provisions of Law no. 78-17 of 6 January 1978, as amended and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016.
When Personal Data is collected from or held in a country outside European Economic Area (EEA) or collected by a company belonging to the LONGCHAMP Group located outside EEA, we may also be required to comply with local laws in force. In this context, a specific privacy policy is setting up for each country concerned.
We invite you to consult our Privacy Policy regularly to be informed of any updates.
1. Definitions
| Personal Data | Any information relating to a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, login details or to one or more factors specific to physical, physiological, mental, economic, cultural or social identity. |
| LONGCHAMP Group | Any company belonging to the LONGCHAMP Group. |
| Privacy Policy | The present Policy governing the processing of Personal Data of the LONGCHAMP Group. |
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Data Controller |
Natural or legal person who determines the purposes and means of processing. |
| Joint Data Controller(s) | Natural or legal person(s) who determine(s) together the purposes and means of processing. |
2. Identity and contact details of the Data Controller and Joint Data Controllers
Personal Data are collected on behalf of SAS LONGCHAMP, 43 rue Vineuse – 75116 Paris, in its capacity as Data Controller.
SAS LONGCHAMP may also be a Joint Data Controller with the companies belonging to the LONGCHAMP Group: in that case, each LONGCHAMP Group company defines the purposes and means of processing jointly with SAS LONGCHAMP. This is the case when Personal Data is collected for the purpose of processing and tracking orders, as well as organising competitions and notifying winners online.
The LONGCHAMP Group companies act as Joint Data Controllers only when your Personal Data is being processed on the territory where they are domiciled and exclusively for the purposes detailed above.
Example: the company LONGCHAMP ITALIA is the Joint Data Controller with SAS LONGCHAMP when processing customers' and prospects' Personal Data collected in Italy only, and when such processing is for the sole purpose of managing and tracking orders placed online or organising competitions and notifying winners online.
The LONGCHAMP Group companies that may act as Joint Data Controllers are listed in the appendix to the Privacy Policy.
3. Personal Data collected, purposes and legal basis
The LONGCHAMP Group gathers the Personal Data needed to achieve the following purposes (when these are proposed on the site), subject to obtaining your prior consent for each of these purposes:
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Purpose |
Data collected |
Legal basis |
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Creation and management of customer accounts |
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Consent of the data subject for this specific purpose.
Article 6.1.a of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016. |
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Promotional operations (Personal Data collected during a competition or promotional offer)
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Newsletters or marketing communications |
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Processing requests made via the online contact form |
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Virtual eyewear try-on |
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Generating statistics, market analysis and customer relations follow-up
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Processing the creation of online stock availability alerts
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Processing and tracking orders |
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Performance of a contract to which the data subject is a party or of pre-contractual measures taken at the request of the data subject.
Article 6.1.b of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016. |
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Disputes/complaints/rights of data subjects |
As applicable:
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You may at any time retract your consent to the processing of your data for the above purposes, except for that related to the processing and tracking of orders.
4. Personal Data recipients
Your Personal Data is collected, depending on the purpose:
- either by SAS LONGCHAMP in its capacity as Data Controller,
- or by each LONGCHAMP Group company, in their capacity as Joint Data Controllers.
The Personal Data is made accessible only to persons authorised to have knowledge of it due to their responsibilities within the internal departments of the LONGCHAMP Group companies or the departments responsible for controls.
Your Personal Data is communicated to service providers of the LONGCHAMP Group located within the European Economic Area, which we appoint to help us carry out our activities (order management, payment processing, website development).
These service providers, and certain members of their staff, are authorised to use your Personal Data on our behalf only for the specific purposes for which they have been appointed, in accordance with our instructions, and are required to protect the privacy and security of your Personal Data.
Your Personal Data may also be sent to franchisees of LONGCHAMP shops, for the commercial and promotional management of their sales outlets.
Given the LONGCHAMP Group's international reach and in order to optimise the quality of our service, your Personal Data is likely to be sent outside the European Economic Area. The LONGCHAMP Group however ensures that the necessary measures are in place for sufficient protection of privacy and individual liberties, and to guarantee secure data transfer.
5. Retention period
We undertake to ensure that your Personal Data is not kept any longer than is strictly necessary for the purposes described above.
6. Security
The LONGCHAMP Group implements appropriate organisational, technical, software and physical measures in terms of security, in order to ensure the confidentiality and protection of Personal Data, and to prevent it from being distorted or damaged or unauthorised persons having access to it.
Furthermore, the confidentiality of the banking information that you send via the website to an approved banking institution is guaranteed by an SSL encryption process.
The LONGCHAMP Group also ensures that subcontractors implement the same type of measures in order to ensure the protection of Personal Data.
7. Rights of data subjects
In accordance with the “Data Processing, Data Files and Individual Liberties” law no. 78-17 of 6 January 1978, as amended, and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, you have a right to access, rectify, delete, and move Personal Data concerning you, as well as a right to oppose and limit the processing thereof.
To exercise these rights or ask any questions about the processing of your Personal Data, you may write to SAS LONGCHAMP, 43 rue Vineuse – 75116 Paris, or contact our Data Protection Officer (DPO), at the following address: dpo@longchamp.com.
Please note that you may be asked to show a copy of your identity document in the event of reasonable doubt as to the identity of the person making the request.
Furthermore, if you subscribe to our marketing offers, we may send you promotional offers, event invitations or news of the LONGCHAMP brand by post, email, text message or phone. You also have the option to unsubscribe from such communications by following the instructions provided in each medium.
If you consider, after having contacted us, that your "data protection" rights are not being respected, you have the right to lodge a complaint with the French data protection authority, “Commission Nationale Informatique et Libertés” (CNIL), which you can contact by post (3 Place de Fontenoy - TSA 80715 - 75334 PARIS CEDEX 07).
APPENDIX
LIST OF LONGCHAMP GROUP COMPANIES ACTING AS JOINT DATA CONTROLLERS
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SAS LONGCHAMP, a French simplified joint stock company (SAS) with a capital of 2,000,000 euros, whose registered office is located at 43 rue Vineuse – 75116 Paris, registered on the Paris Trades and Companies Register under number 737 050 187, represented by SAS JEAN CASSEGRAIN, Chair, itself represented by Mr. Jean CASSEGRAIN in his capacity as Chairman. |
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SAS LES BOUTIQUES LONGCHAMP, a French simplified joint stock company (SAS) with a capital of 1,858,000 euros, whose registered office is located at 4, rue du Chevalier Saint-George – 404, rue Saint-Honoré – 75001 Paris, registered on the Paris Trades and Companies Register under number 334 502 655, hereby represented by SAS JEAN CASSEGRAIN, Chair, itself represented by Mr. Jean CASSEGRAIN in his capacity as Chairman. |
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LONGCHAMP (UK) LIMITED, a company limited by shares with a capital of £ 1,210,100, whose registered office is located at 28 New Bond Street – London W1S 2RJ, England, registered with Companies House under number 3833491, represented by Mr Jean CASSEGRAIN in his capacity as Director. |
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LONGCHAMP DISTRIBUTION IRELAND LIMITED, a company limited by shares with a single shareholder with a share capital of 100,000 euros, whose registered office is located at 29 Earlsfort Terrace, Dublin 2, Republic of Ireland, registered with the Irish Companies Registration Office under number IE503093, represented by Mr Jean CASSEGRAIN in his capacity as Director and Secretary. |
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LONGCHAMP BENELUX S.R.L., a limited liability company with a capital of 18,550 euros, governed by the laws of Belgium, whose registered office is located at Avenue Louise, 5 – Brussels 1050, Belgium, registered on the Brussels Register of Legal Entities under number BE 0442.062.652, represented by Mr. Jean CASSEGRAIN in his capacity as Administrator. |
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LONGCHAMP NEDERLAND B.V., a limited liability company with a share capital of 1 euro, whose registered office is located at Pieter Cornelisz, Hooftstraat 69 H – 1071 BP Amsterdam, the Netherlands, registered with the Amsterdam Business Register under number KvK 57039933, represented by Mr Jean CASSEGRAIN in his capacity as Manager. |
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LONGCHAMP Luxembourg SArl, a limited liability company with a capital of 20,000 euros, whose registered office is located at 50, Grand Rue, L-1661 Luxembourg, registered on the Trade and Companies Register of the Grand Duchy of Luxembourg under number B83040, represented by Mr Jean CASSEGRAIN in his capacity as Manager. |
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LONGCHAMP SUISSE SArl, a limited liability company with a capital of CHF 800,000, whose registered office is located at Morgenstrasse 129 – 3018 Berne, Switzerland, registered on the Commercial Register of the Canton of Berne under number CHE-112.325.828, represented by Mr. Jean CASSEGRAIN in his capacity as Manager. |
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LONGCHAMP GMBH, a limited liability company with a capital of 326,000 euros, whose registered office is located at Werderstr. 6 – 76530 Baden-Baden, Germany, registered on the Mannheim Company Register under number H.R.B. 231179, represented by Mr. Jean CASSEGRAIN in his capacity as Manager. |
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LONGCHAMP AUSTRIA GMBH, a limited liability company with a capital of 35,000 euros, whose registered office is located at Graben 14-15, 1010 Vienna, Austria, registered on the Vienna Company Register under number FN 395468 x, represented by Mr. Jean CASSEGRAIN in his capacity as Director. |
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LONGCHAMP, S.L. Sociedad Unipersonal, a limited liability company with a capital of 346,780 euros, whose registered office is located at Calle Gurtubay nº 4, bajo derecha – 28001 Madrid, Spain, registered under number Hoja M-291.945, Tomo 17.060, Libro 0, Folio 39, C.I.F. number B 831 28561, represented by Mr. Jean CASSEGRAIN in his capacity as Administrator. |
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LONGCHAMP LISBOA - COMERCIO DE MALAS E MARROQUINARIA, UNIPESSOAL, LDA, a limited liability company with a capital of 37,500 euros, whose registered office is located at Rua de São José, 109, 1º - 1150-322 Lisbon, Portugal, registered on the Lisbon Business Register under number 502579757, represented by Mr Jean CASSEGRAIN in his capacity as manager. |
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LONGCHAMP ITALIA S.R.L., a limited liability company with a capital of 52,000 euros, whose registered office is located at Corso Venezia 10 – 20121 Milan, Italy, registered on the Economic and Administrative Index (REA) under number MI-1292045, represented by Mr. Jean CASSEGRAIN in his capacity as Administrator and Chairman of the Board of Directors. |
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LONGCHAMP AUSTRALIA PTY LTD, a private company limited by shares with a share capital of A$ 1, whose head office* is located at c/o MinterEllison, Level 40, Governor Macquarie Tower 1 Farrer Place Sydney NSW 2000, Australia, registered under number 37 627 941 940, tax number (TFN) 568 881 326 represented by Mr. Jean CASSEGRAIN as Director. |
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LONGCHAMP JAPAN K.K., a joint-stock company with a share capital of 10,000,000 yen, whose head office is located at 4-30-4 Jingumae, Shibuya-ku, Tokyo, Japan, registered under number 0110-01-063116, represented by Mr. Jean CASSEGRAIN as Director. |
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LONGCHAMP TAIWAN LIMITED, a limited liability company with a share capital of NT$ 28,000,000, whose head office is located at Unit 2,13 Fl. No. 89, Songren Road, Xinyi District, Exchange Square 1, Taipei City 11073, Taiwan, ROC, registered under number 24474098, tax number 141205581, represented by Mr. Jean CASSEGRAIN as Director. |
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LONGCHAMP USA, INC., a Delaware corporation with a share capital of 5,500,000 USD whose head office is located at c/o Corporation Service Company, 251 Little Falls Drive, Wilmington, Delaware, 19808, USA, registered under number 2408762, represented by Mr. Jean CASSEGRAIN as Director. |
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LONGCHAMP CANADA INC., a body corporate duly incorporated under the laws of the Province of British Columbia with a share capital of 100$, whose head office is located at Suite 1700, Park Place, 666 Burrard Street, Vancouver BC V6C 2X8, Canada, incorporated under number BC1019745 and registered under business number 827438797, represented by Mr. Jean CASSEGRAIN as Director. |
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LONGCHAMP SINGAPORE PTE. LTD., a private company limited by shares with a share capital of S$ 550,000, whose head office is located at 435 Orchard Road, #18-03, Wisma Atria, Singapore 238877, registered under number 201431152H, represented by Mr. Jean CASSEGRAIN as Director. |
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LONGCHAMP MALAYSIA SDN. BHD., a private company limited by shares with a share capital of RM 5,000,000, whose head office is located at c/o SecFin, Suite 16-03, Level 16, Wisma UOA II, N°21 Jalan Pinang, 50450 Kuala Lumpur, Malaysia, registered under number 201501041245, GST registration number 001657360384, represented by Mr. Jean CASSEGRAIN as Director |
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LONGCHAMP COMPANY LIMITED, a company limited by shares with a share capital of HK$ 78,500,000, whose head office is located at Units 1903-06, 19/F, One Peking, Tsim Sha Tsui, Kowloon, Hong-Kong, registered under business registration number 05939284-000, tax number 04/0593 9284, represented by Mr. Jean CASSEGRAIN as Director. |
HONG KONG PRIVACY POLICY
Updated 09/02/2023
This privacy policy (“Policy”) sets out how LONGCHAMP SAS and LONGCHAMP COMPANY LIMITED 05939284-000 ('Longchamp', 'us', 'we' or 'our') manage, collect, share, and use your personally identifiable information ("PII" defined below) in relation to our website located at https://www.longchamp.com/hk/en or https://www.longchamp.com/hk/zh (our “Websites”) and how you can exercise your privacy rights.
Longchamp complies with the Personal Data (Privacy) Ordinance (Cap. 486, Laws of Hong Kong) applicable Hong Kong privacy principles under that Act, and any other applicable privacy laws when handling your PII. We take the protection of your PII seriously
If your PII is collected from or held in Hong Kong or has a Hong Kongese link, this Policy will apply in addition to the Privacy Policy of the Longchamp Group.
If you have any questions about the content of this Policy, we encourage you to contact us as outlined below.
1. Personally identifiable information we collect from you
For purposes of this Policy, PII means any information from which you can be identified - including your name, address, telephone number, email address, billing and account information, and other information incidental to providing goods or services to you – as well as information that can be reasonably linked to information that identifies you.
We collect two types of PII from you:
(i) information we collect from you directly (please refer to the Article 3 “Personal Information” above),
(ii) information we collect about you from other sources.
2. Website registration
To register on our Website, you must complete the registration process by providing PII, which may include your name, address, email, telephone number or mobile phone number, as well as information relating to what you would like to receive from us. If you choose to register, you will be asked to choose a username and password.
3. Shopping with Longchamp
If you make a purchase from Longchamp, we obtain PII from you relating to the order. This may be done either online or in-store. The PII collected by Longchamp varies depending on the location and manner of your purchase, but it will generally include your billing, shipping. In addition to using this PII to fulfil your order, we also retain order information to better serve you on future purchases and to customize your shopping experience with us.
4. Marketing Communications
If you choose to sign up for email communications, either while browsing the Website or during one of your store visits, you must submit certain basic information during the registration process, including your name and email address. This PII is used to send you email marketing communications about Longchamp's latest collections, offers, and news, as well as information on how to participate in Longchamp events, competitions or promotions.
5. Surveys
While visiting certain portions of the Website, you may be given the opportunity to provide feedback regarding various Longchamp products or you may be given opportunities to rate Longchamp products and to publicly ask and answer questions pertaining to Longchamp products. In order to fully participate in these portions of the Website, you will be asked to provide your name and email address, as well as a created online username which will be publicly linked to your product ratings, questions, answers and other comments. Longchamp retains this additional PII, if provided, and uses it to help us better understand and respond to the collective feedback we receive.
We may also invite you to participate in a survey or poll such as providing feedback on our Website site content, services, or products – in which case response will be anonymous (unless you choose to provide your contact details so that we can provide you with additional information regarding the survey or poll).
6. Cookies .
Please refer to our Cookies Policy.
7. Longchamp sharing of your personally identifiable information
We may share your PII with our subsidiaries or affiliated companies, including those located in other countries/regions (listed in the Appendix above), for the purposes described in this policy and in the LONGCHAMP Group Policy.
We also may share your PII with credit reference agencies and other selected third parties who provide services to us, including to process payments, provide electronic online investor information, monitor Website activity, serve Website content, help to maintain our customer database, administer emails, surveys, or contests and administer and maintain employment application information.
Such third parties may have access to, store and process your PII to provide services on our behalf, which may occur in Hong Kong/Macao or in countries/regions outside of Hong Kong/Macao. Our service providers are not authorized to use your PII for any purpose other than to provide the services that Longchamp has contracted from them. We also must always reserve the right to disclose PII about you as required by law, in response to legal process including law enforcement requests, and where needed to protect the safety, property, or legal rights of Longchamp or its affiliates or third parties.
Occasionally we may provide a link to a third-party website, which is not owned or operated by Longchamp. If you elect to provide your PII on that third party website, this information will be subject to that third party website's privacy policy and security practices. We are not responsible or liable for any content presented by or contained on any independent website, including, but not limited to, any advertising claims or marketing practices. We also are not responsible or liable for any privacy or security policies of these third-party sites.
In the unlikely event that Longchamp or substantially all of its assets are acquired by another company, or due to any merger, reorganization or liquidation, your PII may be one of the transferred assets, however it will remain subject to any pre-existing privacy policy unless you consent otherwise.
Longchamp never sells any PII that you provide to us for use by any third party. However, from time to time, we may provide aggregated (statistical) and anonymized information about our customers, sales, online traffic patterns and related information to reputable third parties who help us improve our business and services. These statistics do not include PII.
8. Promotions and third-parties
From time to time, Longchamp may run promotions offering special deals, coupons, discounts, chances to win contests, and other prizes. In order to participate in these promotions, Longchamp may require certain basic information about you, such as your name, email address, physical address, and age. This and other required information may be stored by Longchamp in order to help us better understand how we can design and market our products for you and others. This information may also be shared with third-party promotional partners involved in the specific promotion for which you signed up. Unless otherwise stated in the terms and conditions of the promotion, your participation is not an automatic opt-in to receive marketing materials from Longchamp. If we intend to use the PII collected from you for direct marketing purposes of Longchamp or any third parties (such as sending you news, offers or promotions in relation to products or services), we will first obtain your consent or an indication of no objection before doing so.
9. Your information – Your rights
9.1 Right to unsubscribe
You have the right to unsubscribe from receiving marketing emails or direct marketing communications from Longchamp, as well as the right to unsubscribe from any of the programs that we offer. You can unsubscribe by clicking on the unsubscribe link at the bottom of any Longchamp email that you receive, or by emailing us at customerservice@longchamp.com.hk with your request, or by calling customer service at (852) 3185 2148.
Please note that if you already have requested products or services when you decide to withdraw consent, there may be a short period of time for us to update your preferences and ensure that we honor your request.
9.2 Access, update, modify or correct your information
The accuracy, integrity and security of your PII are very important and Longchamp takes reasonable steps to ensure that these priorities are addressed. We encourage you to contact us to update or correct your PII if it changes or if you believe that any information that we have collected about you is inaccurate. Consistent with legal requirements and limitations or as per your request, Longchamp also permits you to obtain a copy of PII that we hold about you. To do so, please contact our data protection officer by email us at customerservice@longchamp.com.hk with your request, or by calling customer service at (852) 3185 2148.
Please note that we will likely require additional information from you in order to honor your request, such as to ensure proper authentication or to verify the business branch of Longchamp to which the information was provided.
9.3 Delete your information
Subject to the applicable laws and regulations, we will retain your PII within the period reasonable and necessary for us to provide our goods and/or services to you.
Notwithstanding the foregoing, you have the right to request us to delete your PII under the following circumstances:
- Our processing of your PII is in violation of relevant laws and regulations;
- We collect and process your PII without your consent;
- We collect and process your PII in violation of our agreement with you;
- You have decided that you would not use our goods or service, or you have cancelled your account; or
- We no longer provide goods or service to you.
To do so, please email us at customerservice@longchamp.com.hk with your request , or by calling customer service at (852) 3185 2148.
Please note that there may be a short period of time for us to process your request. If the deletion is not possible (for example, because your PII has been stored in any backup archives), then we will take steps to securely store your PII and isolate it from any further processing until the deletion is possible.
9.4 Cancelling your account
You have the right to cancel your account at any time. After such cancellation, we will delete the PII we collect from you and stop providing you with the relevant goods and services.
9.5 Safeguarding your personally identifiable information
Longchamp follows applicable laws and requirements to protect and safeguard your PII. We have adopted physical, electronic, and administrative safeguards that are designed to protect your PII, by reducing the risk of loss, misuse, alteration, theft, unauthorized access, or unauthorized disclosure.
For example, when you provide place on order on our Website, we use Secure Socket Layer (SSL) technology, an encryption tool that provides security while transmitting information over the Internet. We also use firewall technology, password controls, and other technological and procedural safeguards in respect of your online interactions with Longchamp.
We evaluate our privacy safeguards on an ongoing basis to help minimize risks from new security threats as they become known. Although we have implemented the above security measures, we note that 100% guaranteed security is not possible for any company.
In the event that we believe there is any data breach incident, we will, in accordance with the requirements of relevant laws and regulations, timely notify you of the development and possible influence of the incident, measures that we have taken or we are going to take, our suggestions on measures that you can take to prevent or mitigate the risk, and other remedies. We will notify you of the relevant information through telephone, email or other applicable means. If it is difficult to notify one by one, we will take reasonable and effective ways to send public announcements.
10. Effects of disagreeing to this Policy
Please note that it is mandatory for you to provide PIIata marked with asterisks. If you disagree to this policy, Longchamp may not be able to provide goods or services to you or proceed employment procedures or relevant management.
11. Questions or concerns
As stated above, we welcome your queries concerning the protection and correction of your PII. If you have any questions or concerns about any of Longchamp’s practices in respect of PII please do contact us at:
By email: customerservice@longchamp.com.hk
By customer hotline: (852) 3185 2148
Monday – Friday: 9 am - 7 pm (Public Holiday excluded)
When contacting us, please be sure to provide us with your correct contact information in order to be sure we handle your request correctly.
Following any incidence of communication from you to Longchamp some of your PII may be retained for a period of time for financial, legal or technical reasons.
Longchamp has adopted protective measures to ensure the security and confidentiality of the personal data collected such as restrictive access of personal data to specific employees on a “need-to-know” basis.
12. Our commitment to juvenile’s privacy
This Website is not intended for use by juvenile under the age of 18. Longchamp adheres to the Personal Data (Privacy) Ordinance and we do not knowingly register or otherwise collect PII from any juvenile under the age of 18 without the prior verifiable consent of the juvenile's parent or guardian.
13. Changes to this Privacy Policy
Longchamp reserves the right, at its discretion, to change, modify, add, or remove portions of this Policy at any time. You should check this page periodically for changes. Your continued use of the Website following the posting of changes to this Policy will be considered your consent to those changes. If you have any questions about changes to this policy, please contact us at the contact details found above