LONGCHAMP UNVEILS ITS NEWLY RENOVATED BOUTIQUE AT CHATSWOOD CHASE SYDNEY
Longchamp unveils its newest boutique in the reimagined Chatswood Chase — a refined destination that now stands as one of Sydney’s most distinguished addresses. Surrounded by a cultivated, cosmopolitan community, the location offers a harmonious blend of exclusivity and modern refinement, making it the ideal setting to express Longchamp’s Parisian spirit.
The boutique’s façade seamlessly blends Parisian charm with a warm, inviting atmosphere. A sophisticated tone-on-tone pattern dances across the wood-clad panels, creating a subtle rhythm designed to evoke both comfort and refinement. This calm exterior becomes the perfect canvas, allowing the boutique’s colourful interior and vibrant collections to shine with confidence and flair.Stepping into the new Chatswood Chase boutique is like being welcomed into a friend’s Parisian apartment. Longchamp’s latest store concept is a celebration of its Parisian heritage and savoir-faire, first established in 1948. The design reflects the Maison’s values of creativity, curiosity, and cosmopolitan spirit, creating a warm and welcoming space where clients can experience the energy and optimism at the heart of Longchamp.
AROUND THE BOUTIQUE
Wander through the newly renovated Longchamp boutique and discover that, much like a privateParisian apartment, each area has its own distinct character.
The welcome area, anchored by a high desk inspired by an authentic workshop table, showcases the season’s must- have pieces on elegant, bookshelf-style displays. Here, signature leather lines such as Le Roseau, Le Foulonné, and Épure take pride of place along- side accessories, curated prints, books, and decorative objects — elements that change with each season, creating a fresh and inspiring experience every time you visit.
At the heart of this Parisian apartment lies the lounge, featuring classic Haussmann-style mouldings, vintage-inspired furniture, textured rugs, and inviting sofa. Guests are encouraged to relax and immerse themselves in the boutique’s atmosphere, surrounded by an eclectic mix of flea-market treasures and specially commissioned pieces that evoke the charm of a cabinet of curiosities.
In honour of its iconic status, Le Pliage® has been given an upgraded space of its own. A new striking “library wall” in Longchamp’s signature greens provides an energising backdrop, with bags meticulously arranged in niches by colour and size — a true celebration of the Maison’s most beloved creation.
ATTENTION TO DETAIL
Like a lovingly curated Parisian apartment, every detail in the boutique reflects Longchamp’s heritage and values. Deep heritage greens evoke tradition and authenticity, while vibrant light greens convey energy and modernity. Sometimes the two are combined in playful ways, such as a pair of “Donut” mugs and vases hand-crafted by Paris-based designer Pia Chevalier — one of several collaborations with creative talents who share Longchamp’s passion for artisanal savoir-faire.
