The Maison celebrated the opening of La Plage Longchamp in Sydney, transforming the iconic Nielsen Beach Club into a radiant escape where Parisian elegance met Australian coastal energy. Open to all, guests were invited to discover curated experiences, each reflecting the energy and creative pulse of Sydney.

Inspired by the surf, Longchamp’s Summer 2026 Collection, Catch the Parisian Wave, represents a mindset shaped by balance, instinct and connection.

La Plage Longchamp was inaugurated with an exclusive sunset gathering, welcoming special guests Marina Alonso, Maxine Wylde, and Eloise Mummé alongside friends of the Maison.

This opening moment offered an immersive introduction to the Summer 2026 collection, unveiled right on Sydney’s sun-drenched shoreline.

The Longchamp Surfboard was a key highlight, released in an ultra-limited edition of just 40 pieces globally. A vibrant display of craftmanship, and a symbol of the Maison’s commitment between sport, craft and culture, it is available for purchase in select Longchamp Boutiques in Australia.

Although La Plage Longchamp has now closed her doors, the Maison looks forward to welcoming guests back soon to experience future moments of discovery. To be the first to know about upcoming events, we encourage you to subscribe to our Longchamp Newsletter.