THE YEAR OF THE HORSE, THE SPIRIT OF LONGCHAMP
An immersive Pop-Up experience inspired by the Maison’s iconic horse symbol
In celebration of the Year of the Horse, Longchamp honors its enduring emblem—an iconic horse that has galloped with grace and vitality since 1948.
This Lunar New Year, the Maison embraces dynamic energy, bold elegance, and visionary spirit to welcome the season with joy and prosperity.
Inspired by the festive atmosphere of traditional fairs, Longchamp evokes childhood nostalgia through a whimsical rocking horse, complemented by lively in-store experiences including an interactive photobooth, lucky scratchcards, collectible coins, and fun games.
Join us in store for the celebration:
Longchamp ION Boutique
January 30, 2026 – February 19, 2026
Longchamp Paragon Boutique
January 31, 2026 – February 19, 2026