Imagined through the lens of photographer Leslie Zhang, the Riding the Spring Breeze campaign features model Cici Xiang in a chromatic, joy-filled world where horses become the protagonists of a sweet journey back in time. Inspired by an imaginary playground and the familiar rocking horse, the narrative sparks childhood memories, a collective nostalgia and the poetry of movement. Complete with a soundtrack by François Villevieille (Musique 1983 Production), the campaign is a breath of fresh air as spring approaches – in perfect keeping with the Longchamp spirit.

At the heart of this celebration, the iconic Le Roseau bag is reinvented in two smooth calfskin formats. To its golden bamboo clasp, a signature of the line, a new knot detail is added, revealing a subtly refreshed silhouette for the occasion. The capsule collection also includes small leather goods and accessories, like a silk ribbon with a horse-rider print and a soft horse keyring, dreamt up as contemporary talismans to take everywhere you go.

To extend the experience, Longchamp gets into the spirit of Lunar New Year in its boutiques with a series of events designed to make new memories: photo booths, games and carousels of horses invite everyone – young and old – to remember and embrace the joy of playing. These will be set up in a selection of stores in Mainland China, Taiwan, Singapore and Malaysia, for sharing as much as possible in the celebrations and creativity of this Year of the Horse.