![](https://www.longchamp.com/on/demandware.static/-/Library-Sites-LongchampSharedLibrary_revamp/default/dw57af5149/NEWS/10-01-2024-harrods-pop-up/Harrods-longchamp-pop-up-store-pliage-london-.jpg)
From the 3rd to the 25th of January, Longchamp welcomes you to explore its new pop-up boutique in London’s iconic Harrods department store. The Maison has transformed Harrods’ Crescent Windows space (beside Door 6 on the ground floor), with a floor-to-ceiling design in its striking vert lumière colour.
From the 3rd to the 25th of January, Longchamp welcomes you to explore its new pop-up boutique in London’s iconic Harrods department store. The Maison has transformed Harrods’ Crescent Windows space (beside Door 6 on the ground floor), with a floor-to-ceiling design in its striking vert lumière colour.
![Harrods-pop-up-london-longchamp](https://www.longchamp.com/on/demandware.static/-/Library-Sites-LongchampSharedLibrary_revamp/default/dwc5944e0a/NEWS/10-01-2024-harrods-pop-up/Harrods-longchamp-pop-up-box-trot-epure.jpg)
![Longchamp-pop-up-harrods](https://www.longchamp.com/on/demandware.static/-/Library-Sites-LongchampSharedLibrary_revamp/default/dw63bf85a8/NEWS/10-01-2024-harrods-pop-up/Harrods-longchamp-pop-up-pliage-filet-scarves.jpg)
![Harrods-longchamp-collection-pliage-university](https://www.longchamp.com/on/demandware.static/-/Library-Sites-LongchampSharedLibrary_revamp/default/dw50923a09/NEWS/10-01-2024-harrods-pop-up/Harrods-longchamp-pop-up-box-trot-white.jpg)
![Harrods-pop-up-store-london-le-pliage](https://www.longchamp.com/on/demandware.static/-/Library-Sites-LongchampSharedLibrary_revamp/default/dwe0cb683f/NEWS/10-01-2024-harrods-pop-up/Harrods-longchamp-pop-up-pliage-london.jpg)
![Longchamp-harrods-pop-up-store-london](https://www.longchamp.com/on/demandware.static/-/Library-Sites-LongchampSharedLibrary_revamp/default/dw4c302f16/NEWS/10-01-2024-harrods-pop-up/Harrods-pop-up-store-london.jpg)
Design Concept
Expect the unexpected as Longchamp’s home-away-from-home design code – including traditional typical Haussmannian mouldings, vintage-style furn iture, and decorative household objets – is presented with a twist: a total take-over in the Maison’s eye-catching Pantone 367C green.Creative Director, Sophie Delafontaine invites visitors to discover the world of Longchamp and its playful spirit through this celebration of vert lumière, a colour that represents the brand’s signature values of energy and optimism.
Design Concept
Expect the unexpected as Longchamp’s home-away-from-home design code – including traditional typical Haussmannian mouldings, vintage-style furn iture, and decorative household objets – is presented with a twist: a total take-over in the Maison’s eye-catching Pantone 367C green.Creative Director, Sophie Delafontaine invites visitors to discover the world of Longchamp and its playful spirit through this celebration of vert lumière, a colour that represents the brand’s signature values of energy and optimism.
![Longchamp-harrods-new-collection-pop-up](https://www.longchamp.com/on/demandware.static/-/Library-Sites-LongchampSharedLibrary_revamp/default/dwbdf60c5e/NEWS/10-01-2024-harrods-pop-up/Harrods-longchamp-pop-up-pliage.jpg)
The Collection
The spirit of the Parisienne shines through Longchamp’s Spring-Summer 24 collection. Savoir-faire meets imaginative storytelling with a new collection to surprise and excite the Harrods audience.
For the first time at Harrods, alongside the Maison’s handbags and accessories, there will be a ready-to-wear capsule, specially selected by Creative Director, Sophie Delafontaine.
The Collection
The spirit of the Parisienne shines through Longchamp’s Spring-Summer 24 collection. Savoir-faire meets imaginative storytelling with a new collection to surprise and excite the Harrods audience.
For the first time at Harrods, alongside the Maison’s handbags and accessories, there will be a ready-to-wear capsule, specially selected by Creative Director, Sophie Delafontaine.
" We are delighted to elevate Longchamp’s relationship with long-term partner Harrods to the next level in 2024 with an exclusive pop-up concept and special edition bags. It is a brilliant opportunity to bring our Parisian creative vision and brand identity to the global city of London. "
Hector Cassegrain
Longchamp Managing Director – UK & Ireland
![Harrods-pop-up-longchamp](https://www.longchamp.com/on/demandware.static/-/Library-Sites-LongchampSharedLibrary_revamp/default/dwf38bd102/NEWS/10-01-2024-harrods-pop-up/Harrods-pop-up-london-store-longchamp.jpg)