My Pliage sets off on a world tour

Six stops to make an icon your own

One unmistakable silhouette, a thousand ways to make it your own. Longchamp is inviting visitors to reinvent its iconic My Pliage models, choosing their own size, colors and details. This autumn, the experience goes global: from October to November 2026, the My Pliage World Tour will see pop-ups where you can customize your piece open in Melbourne, Hong Kong, Singapore, Taipei, New York and Seoul.

Each pop-up represents a stop on a creative journey. Set against a graphic backdrop in Lumière Green, the Maison’s signature shade, visitors can explore the collection and create their own design. Interactive terminals will showcase different combinations in 3D, while a large video wall will display the sizes and colors available to scale. Six destinations, one invitation: explore a world of possibilities to create your very own My Pliage masterpiece.

Style it your way

It starts with the shape. From travel bags to totes and laptop cases, My Pliage now comes in seven distinct styles. Then, the color: deep brown, delicate petal pink, radiant cobalt… The expanded palette offers exciting new combinations. Stripes bring the canvas to life, love hearts add a playful twist and the new leopard print makes a statement.

With each step, the creation takes shape: choosing the leather panels, pairing the metalware, placing initials on the flap. A message written on the inner pocket lends a more personal touch, one just for you or to gift to someone special. Colors and details play off one another, shaped by individual style, mood or specific intention. Once the order is placed, the model designed is created by Longchamp's ateliers, then delivered within six weeks. A creation that's totally your own, down to the finest detail.