The new models of the line were featured in Longchamp’s Fall/Winter 2021 fashion show. Alongside classic Black, Red and Caramel, the colour palette embraces three further shades: bright yellow Mimosa, blush Pink and soft grey Turtledove.
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Le Pliage Green line has an environmentally-friendly style with recycled polyamide canvas. It offers a second and more noble life to the materials used.
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In parallel with the launch of its new “Pliage Green” bag in Australia in July 2021, Longchamp is proud to announce a partnership with the leading local NGO Take 3 for the Sea.
Who is Take 3 for the Sea?
Take 3 is an Australian charity removing rubbish from the environment through education programs, international campaigns and clean ups.
Take 3's call to action is simple: Take 3 pieces of rubbish with you when you leave the beach, waterway or...anywhere and you have made a difference.The context: A global plastic problem, more than relevant in Australia.
Over 8.3 billion tones of plastic have been made since its mass production began in the 1950s.
Yet only 9% of this plastic has been recycled. The other 91% of all plastic ever produced sits in landfill, floats in our oceans or has been burned.
One million seabirds die from plastic pollution every year. If we don't act fast, scientists predict there will be more plastic in the ocean than fish by 2050. We must reassess our relationship with plastic.
Purpose and impacts:
Take 3's purpose is driven by connection to the ocean, wherever we are, we are connected to it. The ocean provides us with the oxygen we breathe and the climate that sustains us. We need a healthy ocean for our own survival.
Yet plastic pollution is killing wildlife, devastating oceans and threatening the health of our planet. Plastic represents a disconnection. It’s a material designed to last forever that we often use only once. Poorly managed plastic leaks into the sea as the ocean is downhill from everywhere.
Here's what Take 3 for the Sea have achieved locally so far:
• 500,000+ students educated by Take 3 school programs.
• 100,000+ participants at Take 3 community events.
• 30 million+ pieces of rubbish removed from the environment.
Longchamp Australia looks forward to participating in the clean-up efforts and will announce in the near future more details regarding the concrete actions that the brand will put in place in partnership with Take 3 for the Sea. -
First introduced in 1978, Le Foulonné owes its name to the French word for “drummed”, referring to the technique by which, after tanning, leather is passed through a rotating drum in order to enhance its softness and reveal its natural grain. The result is a leather that is not only wonderfully supple and sensual to the touch, but also extremely durable – a leather, in fact, that only gets better with age.
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Longchamp 1980 is available in two sizes and two models which, like the originals, develop a beautiful patina over time. In a timeless version, flap bags and camera bags are elegantly redesigned in supple grained leather. Python-style or crocodile-style versions of these same models give the bags real fashionable looks. The line embodies the ultimate urban style with an eye-catching vintage vibe.
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Longchamp is unveiling its latest – and particularly audacious – collaboration: with Emotionally Unavailable (EU), the contemporary fashion brand founded by friends and kindred creative spirits Edison Chen and Kybum Lee. Like many designers before them, EU were inspired by Longchamp’s iconic Le Pliage®, not only for its unique cross-gender, cross-generational appeal, but also for its unlimited potential for artistic reinterpretations.
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Filt and Longchamp have revisited and added a new twist to two iconic bags: Le Pliage® and the essential string shopping bag. The two French Maisons are joining forces in a collaboration.
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The Longchamp Fall/Winter21 fashion show featured an iconic array from the mind of Sophie Delafontaine, using the Parisian lifestyle to inspire her creativity.
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Action! Longchamp films the essence of Paris In its new film, Longchamp blurs the lines between fantasy and reality to portray Paris as the city of endless possibilities. It stars two Longchamp bags, which are accidentally exchanged in the whirlwind of Paris by night. Discover the film!
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The brand's Artistic Director explains: “I wanted to depict an active, spontaneous, and open-minded woman, one who grabs hold of life with elegance and independent spirit. She’s strong, but also indulgent and never takes herself too seriously." Summer 2021 collection, inspired by Parisian women.
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Action! Longchamp films the essence of Paris In its new film, Longchamp blurs the lines between fantasy and reality to portray Paris as the city of endless possibilities. It stars two Longchamp bags, which are accidentally exchanged in the whirlwind of Paris by night. Discover the film!
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To celebrate the collaboration Longchamp x Pokémon, the game Pokémon GO will sport Longchamp’s signature colours from 2 October until 17 November 2020. Pokémon Trainers will be able to dress their avatars with a virtual Longchamp backpack available in the Pokémon GO shop.
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Longchamp takes part of an eco-friendly future with the Green District collection made out of the regenerated nylon yarn « ECONYL® ». What does that mean? A modern and unisex collection for those who want to be stylist while respecting the environment.
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For fall/winter 2020, Longchamp is stepping back in time to the 70s, a decade that embodies freedom of spirit. Discover the new collection!
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French fashion figures, supported by the Fédération de la Haute Couture et de la Mode and the Institut Français de la Mode, have come together to assist the grassroots movement #ProtegeTonSoignant by holding a unique online auction of collector’s pieces.
The proceeds of this auction were immediately used to buy and deliver medical equipment to hospitals and medical staff in France. Sophie Delafontaine demonstrated creativity and solidarity with her powerful customization of the famous and iconic Le Pliage bag to support this great initiative.
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Kendall Jenner, Longchamp ambassador, continues her collaboration with Longchamp for a fourth campaign. Her latest, imbued with energy and warmth, highlights one of the French brand’s most iconic bags: The Roseau.
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LE PLIAGE CUIR has preserved all the codes that have made the LE PLIAGE line such a success.
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The Longchamp Freeminder trainers come in several eye-catching versions.
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The new generation of Longchamp’s founding family has teamed up with the Tokyo-based design studio Nendo to reimagine the iconic foldaway bag.
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What is this joyful jumble of letters, jostling each other in black and white or red on black? A secret code? An optical illusion? A crazy crossword? Wrong, wrong and wrong again! What you’re looking at is luxury’s latest monogram. Intriguing, irreverent, irresistible… Introducing Longchamp LGP. The collection will be launch the 14th of May in some selected Longchamp stores and on Longchamp.com
USA
Los Angeles : Westfield Century City, 10250 Santa Monica BlvdJapon
伊勢丹新宿本店 :〒160-0022 東京都新宿区新宿3-14-1 伊勢丹新宿本店 1階プロモーションスペース
阪急うめだ本店 : 〒530-8350 大阪市北区角田町8-7 阪急うめだ本店 1階アトリエイベント
ジェイアール名古屋タカシマヤ店 : 〒450-6001 愛知県名古屋市中村区名駅1-1-4 ジェイアール名古屋タカシマヤ 3階ローズパティオKorea
The Wave : B1F, Lotte dept store, 30, Eulji-ro, Jung-guTaiwan
台中大遠百 : 407台中市西屯區臺灣大道三段251號Singapore
Longchamp ION Orchard : Level 1 Atrium, 2 Orchard Turn, Singapore 238801Thailand
Longchamp Siam Paragon : 991 Rama I Rd, Khwaeng Pathum Wan, Khet Pathum Wan, Krung Thep Maha Nakhon 10330, ThaïlandeIndonesia
Longchamp Senayan City : Afrika No.Lot. 19, RT.1/RW.3, Gelora, Tanah Abang, 10270 Jakarta Pusat, IndonesiaPhilippines
Longchamp Ayala Center : 1st Level, Rustans Department StoreAyala Avenue,1200 Makati, PhilippinesFrance
Longchamp Printemps-Louvre : 99 rue de Rivoli, 75001 Paris, France
Longchamp Galeries Lafayette Haussmann : 40 boulevard haussmann (RDC), 75009 Paris, FranceGermany
Longchamp Oberpollinger : Neuhauser Str. 18, 80331 München, GermanyRussia
Longchamp Gum : Red Square, 3,109012 Moscow, RussiaSpain
Longchamp Corte Ingles Barcelona : Centre commercial Catalunya, Passeig de Gràcia, 86, 08008 Barcelona
Longchamp Corte Ingles Madrid : Centre commercial Castellana, Calle de Raimundo Fernández Villaverde, 79 28003 MadridPortugal
Longchamp Time Out Market :Centre commercial, Av. 24 de Julho 49, 1200-479 Lisboa, Portugal
Longchamp Colombo : Centre commercial , Av. Lusíada Loja 1.081/82, 1500-392 Lisboa, Portugal -
