PRIVACY POLICY – LONGCHAMP GROUP WEBSITE
Version of 31/07/2024
The LONGCHAMP Group places great importance on protecting the Personal Data of visitors to its website Longchamp.com and undertakes to ensure the privacy of the Personal Data collected.
This Privacy Policy details the LONGCHAMP group's policy on the processing of Personal Data in connection with its website.
It is intended to govern the conditions for processing the Personal Data collected during your browsing. The data collected is subject in particular to the provisions of Law no. 78-17 of 6 January 1978, as amended and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016.
When Personal Data is collected from or held in a country outside the European Economic Area (EEA) or collected by a company belonging to the LONGCHAMP Group located outside the EEA, we may also be required to comply with local laws in force. In this context, a specific privacy policy is set up for each country concerned.
We invite you to consult our Privacy Policy regularly to be informed of any updates.
1. Definitions
|
Personal Data |
Any information relating to a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, login details or to one or more factors specific to physical, physiological, mental, economic, cultural or social identity. |
|
LONGCHAMP Group |
Any company belonging to the LONGCHAMP Group. |
|
Politique Données Personnelles |
La présente politique régissant le traitement des Données Personnelles du Groupe LONGCHAMP. |
|
Privacy Policy |
The present policy governing the processing of Personal Data of the LONGCHAMP Group. |
|
Data Controller |
Natural or legal person who determines the purposes and means of processing. |
2. Identity and contact details of the Data Controller and Joint Data Controllers
Personal Data are collected on behalf of SAS LONGCHAMP, 43 Rue Vineuse, 75116 Paris, France, in its capacity as Data Controller.
SAS LONGCHAMP may also be a Joint Data Controller with the companies belonging to the LONGCHAMP Group: in that case, each LONGCHAMP Group company defines the purposes and means of processing jointly with SAS LONGCHAMP. This is the case when Personal Data is collected for the purpose of processing and tracking orders, as well as organizing competitions and notifying winners online.
The LONGCHAMP Group companies act as Joint Data Controllers only when your Personal Data is being processed on the territory where they are domiciled and exclusively for the purposes detailed above.
Example: the company LONGCHAMP ITALIA is the Joint Data Controller with SAS LONGCHAMP when processing customers' and prospects' Personal Data collected in Italy only, and when such processing is for the sole purpose of managing and tracking orders placed online or organizing competitions and notifying winners online.
The LONGCHAMP Group companies that may act as Joint Data Controllers are listed in the appendix to the Privacy Policy.
3. Personal Data collected, purposes and legal basis
The LONGCHAMP Group gathers the Personal Data needed to achieve the following purposes (when these are proposed on the site), subject to obtaining your prior consent for each of these purposes:
|
Purpose |
Data collected |
Legal basis |
|
Creation and management of customer accounts |
• Last name and first name; |
Consent of the data subject for this specific purpose. |
|
Promotional operations (Personal Data collected during a competition or promotional offer) |
• Last name and first name; |
|
|
Newsletters or marketing communications |
• Telephone number; |
|
|
Processing requests made via the online contact form |
• Last name and first name; |
|
|
Virtual eyewear try-on |
• Scan and/or reconstruction and/or modification of the appearance of your face (Personal Data collected directly by FITTINGBOX in its capacity as Data Controller). |
|
|
Generating statistics, market analysis, and customer relations follow-up |
• Purchase history. |
|
|
Processing the creation of online stock availability alerts |
• Email. |
|
|
Processing and tracking orders |
• Last name and first name; |
Performance of a contract to which the data subject is a party or of pre-contractual measures taken at the request of the data subject. |
|
Disputes/complaints/rights of data subjects |
As applicable: |
You may at any time withdraw your consent to the processing of your Personal Data for the above purposes, except for the purpose of processing and tracking orders.
4. Personal data recipients
Your Personal Data is collected, depending on the purpose:
- either by SAS LONGCHAMP in its capacity as Data Controller,
- or by each LONGCHAMP Group company, in their capacity as Joint Data Controllers.
The Personal Data is made accessible only to persons authorized to have knowledge of it due to their responsibilities within the internal departments of the LONGCHAMP Group companies or the departments responsible for controls.
Your Personal Data is communicated to service providers of the LONGCHAMP Group located within the European Economic Area, which we appoint to help us carry out our activities (order management, payment processing, website development).
These service providers, and certain members of their staff, are authorized to use your Personal Data on our behalf only for the specific purposes for which they have been appointed, in accordance with our instructions, and are required to protect the privacy and security of your Personal Data.
Your Personal Data may also be sent to franchisees of LONGCHAMP shops, for the commercial and promotional management of their sales outlets.
Given the LONGCHAMP Group's international reach and in order to optimize the quality of our service, your Personal Data is likely to be sent outside the European Economic Area. The LONGCHAMP Group however ensures that the necessary measures are in place for sufficient protection of privacy and individual liberties, and to guarantee secure data transfer.
5. Retention period
We undertake to ensure that your Personal Data is not kept any longer than is strictly necessary for the purposes described above.
6. Security
The LONGCHAMP Group implements appropriate organizational, technical, software, and physical measures in terms of security, in order to ensure the confidentiality and protection of Personal Data and to prevent it from being distorted or damaged or unauthorized persons having access to it.
Furthermore, the confidentiality of the banking information that you send via the website to an approved banking institution is guaranteed by an SSL encryption process.
The LONGCHAMP Group also ensures that subcontractors implement the same type of measures in order to ensure the protection of Personal Data.
7. Rights of data subjects
In accordance with the “Data Processing, Data Files and Individual Liberties” law no. 78-17 of 6 January 1978, as amended, and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, you have a right to access, rectify, delete, and move Personal Data concerning you, as well as a right to oppose and limit the processing thereof.
To exercise these rights or ask any questions about the processing of your Personal Data, you may write to SAS LONGCHAMP, 1 rue du Chevalier Saint-Georges - 75001 Paris, or contact our Data Protection Officer (DPO), at the following address: dpo@longchamp.com.
Please note that you may be asked to show a copy of your identity document in the event of reasonable doubt as to the identity of the person making the request.
Furthermore, if you subscribe to our marketing offers, we may send you promotional offers, event invitations, or news of the LONGCHAMP brand by post, email, text message, or phone. You also have the option to unsubscribe from such communications by following the instructions provided in each medium.
If you consider, after having contacted us, that your "data protection" rights are not being respected, you have the right to lodge a complaint with the French data protection authority, “Commission Nationale Informatique et Libertés” (CNIL), which you can contact by post (3 Place de Fontenoy - TSA 80715 - 75334 PARIS CEDEX 07).
APPENDIX
LIST OF LONGCHAMP GROUP COMPANIES ACTING AS JOINT DATA CONTROLLERS
|
SAS LONGCHAMP, a French simplified joint stock company (SAS) with a capital of 2,000,000 euros, whose registered office is located at 43 Rue Vineuse, 75116 Paris, France, registered on the Paris Trades and Companies Register under number 737 050 187, represented by SAS JEAN CASSEGRAIN, Chair, itself represented by Mr. Jean CASSEGRAIN in his capacity as Chairman. |
|
SAS LES BOUTIQUES LONGCHAMP, a French simplified joint stock company (SAS) with a capital of 1,858,000 euros, whose registered office is located at 4, rue du Chevalier Saint-George – 404, rue Saint-Honoré – 75001 Paris, registered on the Paris Trades and Companies Register under number 334 502 655, hereby represented by SAS JEAN CASSEGRAIN, Chair, itself represented by Mr. Jean CASSEGRAIN in his capacity as Chairman. |
|
LONGCHAMP (UK) LIMITED, a company limited by shares with a capital of £ 1,210,100, whose registered office is located at 28 New Bond Street – London W1S 2RJ, England, registered with Companies House under number 3833491, represented by Mr Jean CASSEGRAIN in his capacity as Director. |
|
LONGCHAMP DISTRIBUTION IRELAND LIMITED, a company limited by shares with a single shareholder with a share capital of 100,000 euros, whose registered office is located at 29 Earlsfort Terrace, Dublin 2, Republic of Ireland, registered with the Irish Companies Registration Office under number IE503093, represented by Mr Jean CASSEGRAIN in his capacity as Director and Secretary. |
|
LONGCHAMP BENELUX S.R.L., a limited liability company with a capital of 18,550 euros, governed by the laws of Belgium, whose registered office is located at Avenue Louise, 5 – Brussels 1050, Belgium, registered on the Brussels Register of Legal Entities under number BE 0442.062.652, represented by Mr. Jean CASSEGRAIN in his capacity as Administrator. |
|
LONGCHAMP NEDERLAND B.V., a limited liability company with a share capital of 1 euro, whose registered office is located at Pieter Cornelisz, Hooftstraat 69 H – 1071 BP Amsterdam, the Netherlands, registered with the Amsterdam Business Register under number KvK 57039933, represented by Mr Jean CASSEGRAIN in his capacity as Manager. |
|
LONGCHAMP LUXEMBOURG SARL, a limited liability company with a capital of 20,000 euros, whose registered office is located at 50, Grand Rue, L-1661 Luxembourg, registered on the Trade and Companies Register of the Grand Duchy of Luxembourg under number B83040, represented by Mr Jean CASSEGRAIN in his capacity as Manager. |
|
LONGCHAMP SUISSE SARL, a limited liability company with a capital of CHF 800,000, whose registered office is located at Morgenstrasse 129 – 3018 Berne, Switzerland, registered on the Commercial Register of the Canton of Berne under number CHE-112.325.828, represented by Mr. Jean CASSEGRAIN in his capacity as Manager. |
|
LONGCHAMP GMBH, a limited liability company with a capital of 326,000 euros, whose registered office is located at Werderstr. 6 – 76530 Baden-Baden, Germany, registered on the Mannheim Company Register under number H.R.B. 231179, represented by Mr. Jean CASSEGRAIN in his capacity as Manager. |
|
LONGCHAMP AUSTRIA GMBH, a limited liability company with a capital of 35,000 euros, whose registered office is located at Graben 14-15, 1010 Vienna, Austria, registered on the Vienna Company Register under number FN 395468 x, represented by Mr. Jean CASSEGRAIN in his capacity as Director. |
|
LONGCHAMP, S.L. Sociedad Unipersonal, a limited liability company with a capital of 346,780 euros, whose registered office is located at Calle Gurtubay nº 4, bajo derecha – 28001 Madrid, Spain, registered under number Hoja M-291.945, Tomo 17.060, Libro 0, Folio 39, C.I.F. number B 831 28561, represented by Mr. Jean CASSEGRAIN in his capacity as Administrator. |
|
LONGCHAMP LISBOA - COMERCIO DE MALAS E MARROQUINARIA, UNIPESSOAL, LDA, a limited liability company with a capital of 37,500 euros, whose registered office is located at Rua de São José, 109, 1º - 1150-322 Lisbon, Portugal, registered on the Lisbon Business Register under number 502579757, represented by Mr Jean CASSEGRAIN in his capacity as manager. |
|
LONGCHAMP ITALIA S.R.L., a limited liability company with a capital of 52,000 euros, whose registered office is located at Corso Venezia 10 – 20121 Milan, Italy, registered on the Economic and Administrative Index (REA) under number MI-1292045, represented by Mr. Jean CASSEGRAIN in his capacity as Administrator and Chairman of the Board of Directors. |
|
LONGCHAMP AUSTRALIA PTY LTD, a private company limited by shares with a share capital of A$ 1, whose head office* is located at c/o MinterEllison, Level 40, Governor Macquarie Tower 1 Farrer Place Sydney NSW 2000, Australia, registered under number 627 941 940, tax number (TFN) 568 881 326 represented by Mr. Jean CASSEGRAIN as Director. |
|
LONGCHAMP JAPAN K.K., a joint-stock company with a share capital of 10,000,000 yen, whose head office is located at 4-30-4 Jingumae, Shibuya-ku, Tokyo, Japan, registered under number 0110-01-063116, represented by Mr. Jean CASSEGRAIN as Director. |
|
LONGCHAMP TAIWAN LIMITED, a limited liability company with a share capital of NT$ 28,000,000, whose head office is located at Unit 2,13 Fl. No. 89, Songren Road, Xinyi District, Exchange Square 1, Taipei City 11073, Taiwan, ROC, registered under number 24474098, tax number 141205581, represented by Mr. Jean CASSEGRAIN as Director. |
|
LONGCHAMP USA, INC., a Delaware corporation with a share capital of 5,500,000 USD whose head office is located at c/o Corporation Service Company, 251 Little Falls Drive, Wilmington, Delaware, 19808, USA, registered under number 2408762, represented by Mr. Jean CASSEGRAIN as Director. |
|
LONGCHAMP CANADA INC. a body corporate duly incorporated under the laws of the Province of British Columbia with a share capital of 100$, whose head office is located at Suite 1700, Park Place, 666 Burrard Street, Vancouver BC V6C 2X8, Canada, incorporated under number BC1019745 and registered under business number 827438797, represented by Mr. Jean CASSEGRAIN as Director. |
|
LONGCHAMP SINGAPORE PTE. LTD., a private company limited by shares with a share capital of S$ 550,000, whose head office is located at 435 Orchard Road, #18-03, Wisma Atria, Singapore 238877, registered under number 201431152H, represented by Mr. Jean CASSEGRAIN as Director. |
|
LONGCHAMP MALAYSIA SDN. BHD., a private company limited by shares with a share capital of RM 5,000,000, whose head office is located at c/o SecFin, Suite 16-03, Level 16, Wisma UOA II, N°21 Jalan Pinang, 50450 Kuala Lumpur, Malaysia, registered under number 201501041245, GST registration number 001657360384, represented by Mr. Jean CASSEGRAIN as Director. |
|
LONGCHAMP COMPANY LIMITED, a company limited by shares with a share capital of HK$ 78,500,000, whose head office is located at Units 1903-06, 19/F, One Peking, Tsim Sha Tsui, Kowloon, Hong-Kong, registered under business registration number 05939284-000, tax number 04/0593 9284, represented by Mr. Jean CASSEGRAIN as Director. |
US Privacy Policy
Updated 25/11/2022
This privacy policy (“Policy”) sets out how SAS LONGCHAMP and LONGCHAMP USA INC, a Delaware corporation registered under number 2408762 (“LONGCHAMP”, “we” or “us”) manage, collect, share, and use Personal Data (as defined in the Article 1 of the LONGCHAMP Group’s Privacy Policy), in relation to our website located at https://www.longchamp.com/us/en (our “Website”) and how you can exercise your privacy rights.
LONGCHAMP complies with the US state data protection laws the European Union General Data Protection Regulation (“GPDR”) and any other applicable privacy laws when handling your Personal Data. We take the protection of your Personal Data seriously.
If your Personal Data is collected from or held in the US or has a US link, this US Policy will apply in addition to the Privacy Policy of the LONGCHAMP Group. We invite you to consult this Policy and our LONGCHAMP Group’s Privacy Policy regularly in order to be aware of any updates.
1. Scope of application
By using the Website or contacting LONGCHAMP, you expressly authorize and consent to LONGCHAMP gathering, reviewing, retaining, and where reasonably required, transmitting your Personal Data to our intermediary companies and entities for the proper and reasonable purpose of them storing and using the data responsibly and in accordance with the US states law and GPDR.
2. Consent and Purposes of the data collection
Please find in the Article 3 of LONGCHAMP Group’s Privacy Policy, the types of Personal Data, we are collecting and for which purposes.
You may at any time withdraw your consent to the processing of your data for the above purposes, except for that related to the processing and tracking of orders.
3. Destination of the Personal Data
Regarding the transfer of your Personal Data, please refer to Article 2 of the LONGCHAMP Group’s Privacy Policy.
4. Duration of conservation
As described in Article 5 above "Retention period", we undertake not to conserve your Personal Data for longer than is strictly necessary for the purposes detailed above.
5. Security
Please refer to Article 6 “Security” above.
6. Third-parties
We may disclose aggregated information about our users, and information that does not identify any individual or device, without restriction. We do not sell, trade, or otherwise transfer to third parties (“Third-Parties”) your Personal Data unless we provide you with advance notice, except as described in this Policy. Third parties do not include our affiliates, Website-hosting partners or service providers, and other parties who assist us in operating our Website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may disclose Personal Data that we collect, or you provide:
• To our affiliates, contractors, service providers, and other third parties we use to support our business operations.
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by us about our users is among the assets transferred.
• For any other purpose disclosed by us when you provide the information or with your consent.
• To comply with any court order, law, or legal process, including responding to any government or regulatory request.
• To enforce or apply our terms of use, this Policy, the LONGCHAMP Group’s Privacy Policy, or other website policies or agreements between us and you.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Longchamp, our customers, Website users, or others.
7. No Collection of Information from Children
Our Website is not intended for children under 13 years of age. We do not solicit or knowingly collect any information from visitors under 13 years of age, and please do not use the Website if you are not yet 13. If we learn we have collected or received personal information from a child under 13, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us immediately through the contact information below.
8. “Do Not Track” Signals
For residents of the United States residing in California and Delaware, certain statutes, including California Bus. & Prof. Code § 22575 and 6 Del.C. § 1205C, seek disclosure of how the Website responds to web browser “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personal information about their online activities over time and across third-party websites or online services. You should not use the Website if you desire a “do not track” signal, because the Website may not honor it.
9. Californian consumer rights
California residents have additional rights under the California Consumer Privacy Act of 2018 (“CCPA”), subject to certain limitations. The obligations and rights in this section do not apply to Personal Data we collect about job applicants, independent contractors, current or former full-time, part-time, and temporary employees and staff, officers, directors of Longchamp, or residents of any state other than California. No user of the Website will be discriminated against for exercising their rights under the CCPA.
As described in this Policy, we may collect the following categories of Personal Data from users of the Website to provide our services and related support, analyze, personalize, and improve our services, engage in advertising, marketing and promotional activities, process sales, execute our internal operations, secure and protect our business, and comply with legal obligations:
• Name, contact information, and other identifiers, including but not limited to email, IP, home, and business addresses, phone number, login credentials, personal and online identifiers, and IP address;
• Age or date of birth or assertion regarding the user’s age of consent in their state of residence;
• Internet or other electronic network activity information, including but not limited to browsing history, search history, and information regarding a user’s interaction with the Website, other Internet websites, or advertisements;
• Geolocation data, including but not limited to city, state, and zip code; and
• User preferences regarding the Website and our products.
Subject to certain exemptions, if you are a California resident, the CCPA grants you the following rights:
• Request to Know California residents have a right to request, up to two (2) times in a 12-month period, certain details about our collection of their personal information, including:
o categories of Personal Data collected;
o types of sources from which the Personal Data is collected;
o business and/or commercial purposes for collecting and selling a user’s Personal Data; and the
o categories of Third Parties with whom the Company has shared Personal Data.
Additionally, California residents have the right to request and receive a copy of specific pieces of information that Longchamp has collected about them in the prior twelve (12) months, subject to certain exemptions. We will deliver this information, free of charge, by mail or by a portable and, to the extent technically feasible, readily useable format that allows the requester to transmit this information to another entity without hindrance.
• Request to Delete: California residents have a right to request that we delete any Personal Data about them that we have collected from them.
• Right to Opt-out of Sale of Personal Data: The CCPA gives California residents the right to opt-out of the sale of their Personal Data.
If you are a California resident and would like to make such a request, please contact us as provided in this Policy. We will respond to verifiable requests received from California residents as required by law.
10. Access to personal data
In compliance with US applicable data protection laws and our LONGCHAMP Group’s Privacy Policy, you have the right to access your Personal Data for check or review, rectify or supplement your Personal Data, request that we cease the collection, processing, or use of your Personal Data, and request that we delete your Personal Data as well as a right to data portability and a right to oppose and limit the processing of this data.
You may exercise these rights by writing to SAS LONGCHAMP, 1 rue du Chevalier Saint-Georges - 75001 Paris, or contacting our Data Protection Officer (DPO), at the following address: help-usa@eshopping.longchamp.com.
If you consider, after having contacted us, that your privacy rights are not being respected, you have the right to lodge a complaint with the French data protection authority, “(Commission Nationale Informatique et Libertés” (CNIL), which you can contact by post (3 Place de Fontenoy - TSA 80715 - 75334 PARIS CEDEX 07).