From the 3rd to the 25th of January, Longchamp welcomes you to explore its new pop-up boutique in London’s iconic Harrods department store. The Maison has transformed Harrods’ Crescent Windows space (beside Door 6 on the ground floor), with a floor-to-ceiling design in its striking vert lumière colour.
Design Concept
Expect the unexpected as Longchamp’s home-away-from-home design code – including traditional typical Haussmannian mouldings, vintage-style furn iture, and decorative household objets – is presented with a twist: a total take-over in the Maison’s eye-catching Pantone 367C green.Creative Director, Sophie Delafontaine invites visitors to discover the world of Longchamp and its playful spirit through this celebration of vert lumière, a colour that represents the brand’s signature values of energy and optimism.
The Collection
The spirit of the Parisienne shines through Longchamp’s Spring-Summer 24 collection. Savoir-faire meets imaginative storytelling with a new collection to surprise and excite the Harrods audience.
For the first time at Harrods, alongside the Maison’s handbags and accessories, there will be a ready-to-wear capsule, specially selected by Creative Director, Sophie Delafontaine.
" We are delighted to elevate Longchamp’s relationship with long-term partner Harrods to the next level in 2024 with an exclusive pop-up concept and special edition bags. It is a brilliant opportunity to bring our Parisian creative vision and brand identity to the global city of London. "
Hector Cassegrain
Longchamp Managing Director – UK & Ireland
