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Longchamp’s Flagship boutique has opened in China

Longchamp was delighted to unveil its flagship boutique in China on 15th May! It is the largest Longchamp boutique in Asia, situated in the capital’s ultra popular, modern shopping mall Beijing apm. A full line of fashion accessories and ready-to-wear collections for both women and men is offered.

 

With a totally new design concept, this new flagship boutique gives an elegant, modern and timeless environment for the brand’s leather goods and ready-to-wear collections. This spectacular space, with more than 250 square meters and a subtle harmony of materials, allows these refined products to be fully expressed.

 

In celebration of this opening, Longchamp’s President Mr. Philippe Cassegrain specially designed a limited edition tote collection – the “Longchamp Serves the People” Bag that is only available in the flagship boutique in China. The characters that correspond with this message are on full hide calfskin with adazzling red lining on the interior; truly merging the mighty spirit withluxury.