Text from Marie AUCOUTURIER
Photographs from Philippe GARCIA
1948-2008: 2008 is the year of Longchamp's 60th anniversary
For the occasion and for the 1st time, this book unveils a "behind the scenes" look of the brand from its origin to its 60th anniversary.
From the production, to the details of the artistic partnerships, to the advertising strategies and to the creation of Le Pliage....these are the recipes for success to this family's business, present in more than 100 countries worldwide, and delivered to the reader of this beautiful book.
For handbag lovers as well as for the admirers of this French success story.
A superb iconography, mixing history (unpublished archives), modernism (contribution from international artists and advertising campaigns) and aesthetics (Photographs from Philippe Garcia).
Two versions: French or English
Available to purchase in Longchamp Boutiques
www.editionsdelamartiniere.fr
192 pages
240 x 275 cm
